Whether you are creating your first eCommerce website or you have several established sites already, you should know that having a clean and professional website design will attract traffic and make your online business boom. The design of your website is the first impression your customers will have of your online business, and you want to make a strong impression. Having a well-built website is not that hard, and by avoiding a few simple mistakes, yours can draw traffic and build your store's reputation.
Do Not Place Content in Large Blocks of Text
Creating large blocks of text is one of the most common mistakes first-time website designers make. They tend to forget that internet readers will not spend the time to read each word on a computer screen like they would when reading a book. Online readers scan text, and if the content is not laid out in an easy-to-read manner, they will move on and you will quickly lose customers.
One important rule of thumb is to make sure that your customers know exactly what your site is about within just a few seconds of scanning it. If they must spend longer than five seconds trying to figure out what your business is all about, they will leave quickly. You must write your content in a clear and concise manner, and always in small paragraphs.
Avoid Contrasting Color Combinations
When creating a professional-looking website, you want to use colors that work well together but aren’t too overwhelming. Never use bright colors as your background, and avoid using white text on a black background. One rule to remember: dark on light is better than light on dark.
Never Use Fancy Fonts
You may think that adding a few swirls or dots to your text will add pizzazz to your site, but think again. Fancy fonts make text unreadable, and they require more work for the customer to find out what your site is saying. Make it easy on those who visit your eCommerce website. Make the font simple and large. Nobody wants to spend time zooming in with their browsers to read what you have to say.
Do not Play Music in the Background Automatically
When people come to your site, they do not want a grand entrance, and they do not need to hear music announcing their arrival. Music is a distraction from the message you are trying to get across on your website. Additionally, everyone has a different taste in music, so if a customer doesn’t like the music that is playing, that person will likely leave your site. Keep things simple and let the appearance of your website draw customers in, not the sound.
Avoid a Complex Navigation System
Again, make things easy for your customer. Do not try to create a maze of content. Lay out your website so that even the most tech-illiterate individuals can find what they are looking for. If customers have to search for products and hunt high and low for information, they won’t be coming back anytime soon. Pay attention to where you place things on your site, and if you don’t know if your design works, ask someone. It is always better to hear other people’s opinions than to assume that everything is great, only to reap the unforeseen consequences later.
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