Shopify eCommerce software earns our TopTenREVIEWS Silver Award because of its user-friendly interface, flexibility and educational support. Shopify has a simple web-design interface and the largest number of add-ons we've seen in any shopping cart software, plus top-notch administration tools and security. Finally, it helps your online business succeed with its additional online education and support.
Shopify has an extensive feature set for designing your website. Shopify offers over 20 free templates, along with customization tools and the ability to use HTML editing to make the site unique. If one of those doesn’t suit you, you can purchase one of 150 other template designs. The plans all come with unlimited bandwidth and products, so storage space is going to determine what plan you buy. The smallest plan has only 1GB of storage space.
This eCommerce software is easy to use, from setting up your online store to maintaining your warehouse. Even if you've never used eCommerce software, Shopify can help you get a store up and running the same day. All of the features and tools you need to create and maintain an eCommerce website are easy to find, and navigating the Shopify site is simple.
The basic plan gives you the standard tools for tracking inventory, analyzing visitor traffic and generating accounting and sales reports. It interfaces with Google Analytics and QuickBooks. If you want more in-depth reporting, you’ll need to purchase a separate app. You also need a separate app to get reports of low inventory, something that is a standard feature in other eCommerce solutions.
Shopify lets you deal with back-orders and partial shipments and has a mobile-friendly back office, so that you can check your online store from a mobile device, wherever you happen to be.
Shopify stores are mobile-friendly for your customers, as well, an important feature as more and more shoppers are using their phones or tablets to purchase items.
The store itself is customer-friendly. Your customers will be able to post reviews of products and zoom in on images to help them decide. For additional costs, you can establish a loyalty program, show product comparisons and enable customers to like their purchase on Facebook. The apps store offers a wide variety of shopping cart features, making Shopify one of the most customizable of the shopping cart software programs we reviewed.
Customers can pay using credit cards, eChecks, PayPal and more. The automatic tax and shipping calculators make for a smooth checkout process.
This eCommerce software will help you increase traffic to your site and generate revenue. You can add daily deals to entice customers, upsell or cross-sell products, and send out promotional emails. Shopify features a customer menu that helps you organize information about your clients. You can have Shopify filter a list of your biggest spenders so that you can send specific email marketing their way. You can also reach out to customers who have not been back to shop in a long time. Shopify eCommerce software can also import or export a large database of customers. For an additional cost, you can get abandoned cart alerts, allowing you to nudge almost-buyers and perhaps close that sale.
If you take your online business on the road, like to a convention or craft show, Shopify lets you take your store with you with a point-of-sale system available at extra charge. Point-of-sale systems also let you run your physical store using the same software.
Online shoppers are wary of credit card and identity theft. For that reason, Shopify has features to put your customers at ease. In addition to a professional storefront, your store is PCI compliant. This eCommerce software utilizes a 128-bit Secure Socket Layer (SSL) encrypted checkout to protect personal data. Shopify also has a team of fraud-protection specialists who work hard to make sure that you and your customers have a positive experience.
Shopify has excellent help and support that goes beyond working the software. In addition to the usual abilities to reach customer service by phone, email or live chat, the online manual is one of the best we've seen, and Shopify's eCommerce University has articles, mentors and programs to ensure your online business succeeds.
Shopify is easy to use and has a sleek user interface. It provides a straightforward experience designed with simplicity in mind, and its features can easily grow with your online business. While many of the features involve extra cost, Shopify is one of the most flexible shopping cart programs available. That, combined with the educational support for your business, makes Shopify an excellent choice for eCommerce software.
Shopify is one of the easiest eCommerce applications we reviewed. It features a searchable customer menu for targeted marketing campaigns and a lot of flexibility to grow with your business.
Many of the featured apps cost extra, as do most of the templates.
Shopify combines a user-friendly interface with strong security and features to help your business grow. It's an excellent choice for eCommerce software.