PROS / Volusion features a mobile-responsive website and administrative section.
CONS / Many of its features require higher-tier plans than those of its competitors.
VERDICT / Volusion is one of the best eCommerce solutions available because it offers ample features, a simple interface and strong security tools.
Volusion's eCommerce software is easy to use and has robust features. It offers administrative tools, strong security marketing capabilities and online shopping features that draw in customers. Volusion adds excellent customer service to the mix, thus earning our Top Ten Reviews Silver Award.
Plan, Hosting & Website Tools
Volusion is designed to grow with your store, with a wide range of plans plus an enterprise option for large corporations. The lower-tier plans restrict bandwidth, which sets limits on your transactions, whether a customer buys something from your store or an employee loads a video description of your product. This eCommerce service charges if you go over your limit, so keep this in mind as you consider plans.
We found the design wizard and interface user friendly and straightforward. It offers nearly 80 website templates to get you started, but if you're looking for something more, Volusion sells 350 other templates designs. Volusion offers a variety of customizable tools to ensure that your website is one of a kind. If you know HTML, you can modify the templates further.
Volusion makes adding content to your eCommerce website quick and simple. It can create a spreadsheet for you to populate with product information for batch uploading, and it offers a power-edit feature that lets you make changes to groups of products at once. It does not have a built-in blog feature, although it can link to outside blogging accounts. While that includes WordPress, it nonetheless does not integrate with that platform to let you sell products off a WordPress site.
Shopping & Marketing Features
The number of features offered in this eCommerce software varies by plan. For the Plus plan that we reviewed, you get most of the important features of any online store, such as product comparisons and gift certificates. Volusion incorporates standard marketing tools: promotional email and the ability to suggest related products at checkout for upsell. Customers can rate products by number of stars, which are reflected on category pages and search pages as well as in Google searches. It can notify you of abandoned carts, which is an important feature for increasing sales as two-thirds of all shopping carts are abandoned before the purchase is made.
Another vital feature all plans offer is a mobile-responsive storefront. With so many people using smartphones or tablets for online shopping, this feature has become necessary for eCommerce.
In upgraded plans, this eCommerce solution integrates with Amazon.com in the U.S. and the U.K. You can create a storefront on eBay in a matter of minutes. You do need an upgraded plan for the loyalty program however.
Volusion's Social Store Builder tool lists your products on Facebook. You can place like and share buttons on your website to link your site to your company's Facebook page. You can also create specific themes on your Facebook page to match your storefront and promote daily deals to help attract customers. You can post information from your website directly to Twitter and Facebook and showcase your products on YouTube.
Back Office & Security
Volusion has a good back office that interacts with dropshipping companies you work with, monitors your inventory, and produces a handful of standard and customized reports. Volusion integrates with QuickBooks and Google Analytics, making accounting and traffic analysis easy.
To monitor your store on the go, Volusion has a mobile application so you can continue everyday tasks from your smartphone or tablet. It's also helpful if you are away from the office frequently or just want to handle store emergencies quickly.
Volusion provides extensive security features for your online store. This eCommerce application includes PCI and CISP protections, which protect credit card and store data. Also, if customers are uncivil, you can ban them from your store with an integrated IP-blocking security feature.
All pages have Secure Sockets Layer (SSL) encryption, which helps prevent eavesdropping, tampering and message forgery by encrypting internet activity. However, Volusion charges for the SSL certificate you need to handle credit card transactions. In addition, a fraud-score feature helps flag potential fraudulent orders. Most credit cards do this, but Volusion only offers this service for an additional fee.
Help & Support
You can access Volusion's support 24/7 support by telephone, email and live chat. The live chat proves especially useful, as it ties directly to an extensive database. As you type in your question, it provides links to potential answers that you can explore first. We found answers to most of our questions before connecting to a person.
Volusion also provides a knowledgebase, a FAQs section, a product manual and informative video tutorials. You can chat with other online business owners in the community forum.
Volusion eCommerce software offers ample features, strong security and excellent customer service options. The software can manage your brick-and-mortar store and dropshipping orders as well as standard online store purchases. Overall, it's one of the best eCommerce software services on the market.